BS Mass Communication Management

Empower your voice and learn to master media management

BS Mass Communication Management offers a comprehensive study of media theory, journalism practices, and strategic communication. This program equips students with the skills to navigate the dynamic world of mass media, preparing them for roles in journalism, public relations, and media management.

Course details for year 2024

Credit Hours

122

Duration

4 years

Semesters

8

Attendance

Full-time

Program roadmap

Course	Credit Hours
Application of Information and Communication Technologies	2
Functional English	3
Introduction to Communication Studies & New Media	3
Media History Press Laws & Ethics	2
Pakistan Studies	2
Statistics	3
Total	15

Course	Credit Hours
Functional Urdu	3
Islamic Studies	2
News Writing & Editing	3
Online Journalism	3
Strategic Media Management	3
Theories of Communication-I	3
Total	17

Course	Credit Hours
Broadcast Journalism	3
Citizen Journalism	2
Expository Writing	3
Feature Column & Editorial Writing	3
Geo Communication	3
Theories of Communication-II	3
Total	17

Courses	Credit Hours
Communication Research Methods-I	3
Digital Marketing Management	3
Graphic Designing	3
Political Science	2
Production-I (Management)	3
Sociology	2
Total	16

Course	Credit Hours
Communication Research Method-II	3
Photographic Journalism	3
Principles of Advertising	3
Production-II (Post Production)	3
Social Entrepreneurship Program	3
Total	15

Course	Credit Hours
Documentary Making	3
Film Theory & Criticism	3
International Communication	3
Magazine Journalism	3
Media Entrepreneurship	3
Total	15

Course	Credit Hours
Drama Production	3
Event Management	3
Media Internship	3
Videography – One Man Crew	3
Animation -I	3
Total	15

Course	Credit Hours
Final Project	3
Podcast Management	3
Public Relations Management	3
Television Commercial Making	3
Animation -II	3
Total	15

Eligibility Criteria:

Eligibility for this program requires an Intermediate (12th grade) or equivalent qualification. Applicants must have a minimum of 50% marks in their previous academic record.

Why choose BS Mass Communication Management at Superior University?

Our program integrates theoretical knowledge with practical skills, providing students with hands-on experience in media production, content creation, and strategic communication. With industry-relevant curriculum and experienced faculty, students gain the expertise needed to excel in the ever-evolving field of mass communication.

The BS Mass Communication Management at Superior University provides a comprehensive understanding of media management, journalism ethics, and audience engagement strategies. Students have opportunities to engage in internships, media projects, and industry collaborations, gaining real-world experience and building professional networks.

Distinctive Features

Some of the many benefits of joining us on this course include the opportunity to:

Develop expertise in media management and strategic communication
Gain practical experience through internships and media projects
Learn from experienced faculty with industry insights
Build a strong professional network for career advancement

Career Scope

After graduation, students can pursue rewarding careers in:

Journalism and media production

Public relations and corporate communication

Media management and digital marketing

Admission process

1. Application Procedure:
– Submission of a completed application form along with required documents, including academic transcripts, identity documents, and passport-sized photographs.
– Payment of the application fee as per university guidelines.

2. Merit-Based Selection:
– Admission is based on merit, with consideration given to academic performance, entrance test scores, and any other criteria specified by the university.

4. Entrance Test:
– Successful completion of the Superior University Admission Test or any other relevant entry test designated by the university.

5. Interview (if applicable):
– Applicants may be required to undergo an interview as part of the selection process.

Note: The admission criteria may vary based on Superior University’s guidelines and specific requirements for this program. Applicants are advised to contact the admissions office for the most up-to-date information.

Reasons to pick this program

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At Superior University, we are committed to carefully managing any potential changes to our courses, support services, or other offerings. Should adjustments be necessary due to factors such as government health and safety guidelines or legal requirements, we will ensure decisions are made in alignment with both external advice and the university’s regulations.

Our foremost priority is to uphold academic excellence and ensure that any modifications do not compromise your learning outcomes. We are dedicated to keeping you informed every step of the way regarding any necessary adaptations and the support we will provide to ensure your academic success.

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